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Why game branding?
As box-office revenues steadily climb, and the computer game industry continually grows and introduces more new exciting and realistic games, one thing is clear:
Entertainment is one industry that will continue to grow regardless of the strength of the market.
Knowing this, Fortune 500 companies spend hundreds of thousands of dollars building games that market their products - companies like Ford, Nabisco, Pepsi, Burger King, Paramount, Nickelodeon, Nike, and ESPN.
Branded games combine a compelling brand experience with opportunities to gather valuable customer data.
Statistics tell the story of the success of online games:- The games segment is growing 25% per year and surpassing total movie box office revenues. (Los Angeles Times)
- Seventy-three million people will play online games over the Internet this year, (2004), which is faster than any other form of entertainment. (Juniper)
- Online gamers play games an average of 13 hours per week, which is more than people spend reading newspapers or magazines and about the same as TV watchers. (Juniper)
- Sites promoting games are 8 of the top 10 entertainment sites on the Internet. (Nielsen)
- The session length in gaming areas of portals average 4X the general site average, or 28 minutes. (Advertising Age)
And the best part is... You don't have to spend a fortune to build a game. Advance Website builds high-quality, simple games to market your business.
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